Packaging Design
Art Direction
Design: Michelle Ando, Devry Drosky
Strategy: Marni Kane
Web Design: Marc Personick
Identity, packaging design, and art direction for Picnic, a personalized care company that helps allergy-sufferers who don’t know the proper combination of treatments to fully take on their symptoms. The brand balances both the humorous realities of allergies with the assurance of blissful relief. The art direction expresses symptoms in more metaphorical representations and shows the end result of being able to live fearlessly amongst flowers.