Web Design
Print Collateral
Design: Michelle Ando, Ryan Bugden
Type Design: Ryan Bugden
Identity for an alcohol-free cocktail bar located in Greenpoint, Brooklyn.
At the core of Getaway’s brand transformation is a custom wordmark featuring 45-degree back-slanted letterforms, encapsulating a sense of relaxation. The wordmark exudes a casual elegance that invites patrons to unwind and enjoy the moment.
Within Getaway’s identity toolkit, we crafted a supplementary brand symbol - the “0%” shorthand. This simple element serves as a concise representation of the alcohol-free experience championed by the bar.