Identity Design
Web Design
Print Collateral

Studio: R&M
Design: Michelle Ando, Ryan Bugden
Type Design: Ryan Bugden

Getaway

Identity for an alcohol-free cocktail bar located in Greenpoint, Brooklyn.

At the core of Getaway’s brand transformation is a custom wordmark featuring 45-degree back-slanted letterforms, encapsulating a sense of relaxation. The wordmark exudes a casual elegance that invites patrons to unwind and enjoy the moment.

Within Getaway’s identity toolkit, we crafted a supplementary brand symbol - the “0%” shorthand. This simple element serves as a concise representation of the alcohol-free experience championed by the bar.


©2024

michelleaando@gmail.com