Identity Design
Print Collateral

Studio: Pentagram, Team Natasha Jen
Design: Michelle Ando, Ran Zhang, Daniel Koppich, AJ Kim, Maximilian Zimmerer, Antonio Nogueira

Galaxy

Working with the team at Pentagram, we reimagined the brand identity, strategy, and messaging to represent Galaxy’s deep roots within the crypto community and stature as a leader in the Web3 ecosystem. The new branding reflects the next leg of Galaxy’s journey: To engineer a new economic paradigm.


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michelleaando@gmail.com