Identity Design
Studio: R&M
Design: Michelle Ando, Ryan Bugden
Type Design: Ryan Bugden
Art Direction: Haley Stark
Motion: Jason Chen, Ryan Bugden

Banker’s Anchor

Identity system for a new public plaza, Banker’s Anchor, in Greenpoint, Brooklyn.

The goal was to establish a visual identity that mirrors the distinct character of Banker’s Anchor as a space and reflects its role as an evolving community gathering place. To achieve this, we developed a unique typographic expression along with a complementary layout and iconographic system.

The inspiration for this system is drawn from the physical intersection of Banker Street and North 15th Street in Greenpoint. Our custom headline typeface, Triad, incorporates triangular counterforms and intersecting contours that directly reference the defining intersection of Banker’s Anchor.



©2024

michelleaando@gmail.com